INDIEGOGO Go-round

Thank you everyone who helped ensure the success of our Cancer Sucks. Art Heals. campaign! As our first attempt at Indiegogo's funding platform, we learned yet again the power of "we." What "we" can do. What "we" are made of. How empowering to excede our goal!

We were touched by the generosity of our donors and the efforts of our support teams. Here's to 1000 hours of empowerment and creating memories for our kids!

Going headfirst into this campaign, we learned a lot by doing. One discovery we made is that it takes a dedicated person (in both senses of the word) to monitor progress, interact with Indiegogo, and reach out to the multitudes in order to maximize results. Good thing we had multi-talented, flexible in-house campaign manager, Shiraaz Bhabha.

We also learned some essentials about what it takes to develop, deploy and then maintain this type of campaign. We knew we would have to promote ourselves, but it really did take doing it to learn what is involved. This experience will help us know what to expect in the future. We were a little blinddsided by the Indiegogo process, particularly the division of labor. If we had a pain point, this would be it. We say this with all due respect to the great group of people at Indiegogo and all the good they do.

Here is a recap of our campaign, which now will allow us to expand our programs to Family House and beyond. Thanks again to all who helped make something good happen for our families.

Why focus on Art? Why not Research?

**Research will someday find more effective ways to treat cancer. But until that day arrives, according to National Cancer Institute, “Cancer is the leading cause of death by disease among U.S. children between infancy and age 14".

"Each year around 13,500 children are diagnosed with cancer in the US, that’s more than a classroom of kids a day".

Every child and family have to go through chemotherapy and other extended treatment protocols that are physically and mentally debilitating.

We at Kids & Art are here for every single one of these children and families while they are braving through cancer. **

Our Goal is to focus on the NOW and create memorable experiences through their journey because Cancer Sucks. Art Heals!

Why Kids & Art?

Only 4 percent of money goes towards childhood cancer research and substantially less than that goes towards any art, music and wellness programs for childhood cancer patients and families.

Whether we like it or not, kids do get cancer. We might not be able to take their cancer away but we can definitely be there for them through their journey, through art as an outlet and an escape. This is what we at Kids & Art offer these children, their families and their care circle.

Our hope is that Kids & Art will create healing, peace, and lasting memories for every family touched by cancer. Cancer Sucks. Art Heals!

The Founders Journey

Why is my story important or different from anyone else. My voice matters because I am a mom whose child was diagnosed with cancer at the age of 3. My voice matters because I'm a mom who has lost a beautiful child to cancer after 6 years of on again and off again treatment and a chemo induced relapse.

Once the family gets the diagnosis their life is turned upside down. They do not have time to focus on themselves or let alone think about supplementing and balancing their child's already strained life.

When I saw that my son Amaey, felt relief and peace from doing art in his hospital room, whether it was during short or long stays for chemo, and when playing on his keyboard and creating music, it was then that I realized the power of art. I realized what art was doing for him. It was giving him a chance to escape and create a life he liked.

For him cancer was an inconvenience but art was an escape, into a world he controlled and created.

(left) Amaey creating art in 2009 at our very first art workshop in Pixar's big art room. (right) With Artist Alex Puvilland of DreamWorks in 2010.

(left) Amaey creating art in 2009 at our very first art workshop in Pixar's big art room. (right) With Artist Alex Puvilland of DreamWorks in 2010.

Help us give 1000 hours of empowerment and create memories!

  • All we ask for is $25. From 500 people, we can make our goal! It takes a village to raise a child, so let's gather the village and continue to empower through art!
  • For the price of a mani-pedi or a nice business lunch, these kids would be able to get hours of creativity and a chance to be a child and forget about their cancer.
  • Free workshops for the families. We will bring in amazing artists, musicians, wellness practitioners, and all art supplies and utilities.

What is the value for these kids who are trapped in the continuous cycle of treatment to escape for an afternoon?

Just $25 for one hour!

What is the cost for 1 day of hospital stay for pediatric cancer patient?

$40,400

Why do we need your support?

We have been invited to expand our program to Family House!

Family House in San Francisco, serves as a home away from home for families of children with cancer and other life-threatening illnesses by providing physical comfort and emotional support, free from financial concerns.

Family House has invited us to bring our Art Workshops, Music Therapy, Breathing and Mindfulness Workshops for their 40 room facility.

This program is on top of our already existing workshops.

Our stories:

Read more testimonials from our artists, families, and volunteers.

75% of our families are referred to us by their hospital social workers

  • Our primary target population are children touched by cancer from 3-18 years of age.
  • We create with children who are in-treatment, survivors, siblings, best friends, as well as children of parents who are undergoing cancer treatment.
  • We also support families who are in hospice, as well as bereaved families through special art workshops. Cancer Sucks. Art Heals!
  • 85% of our families come from Bay Area Hospitals like Lucile Packard Children’s Hospital. 15 % of families are from Kaiser, CPMC, and UCSF. (this ratio will change in the coming years)
  • We've created workshops at Google, Dreamworks and Pixar Studios. As well as local schools, local Artists’ studios, Redwood City Art Center, Peninsula Museum, and Los Gatos Museum, to name a few.

Our 2014-15 Focus

Along with our new program at Family House, we will continue offering wonderful creative opportunities to our families through our monthly art workshops. We will grow from 8 workshops from last art season to 14 workshops for this art season.

Cancer Sucks. Art Heals, Music Rocks. Mindfulness is not just for the sick child!

If you support this statement then Give the Gift of Presence, healing the family as a whole through treatment, remission and even bereavement. Help us Empower our kids and families.

What can you do beyond donating money?

  • Help steer the focus away from only curing the cancer and start working towards curing the child at #cancersucksartheals.
  • If you believe that Cancer Sucks. Art Heals! Then create a video of your own and share it on social media.
  • Online Shoppers: Do your shopping from Goodshop.com at more than 2,800 participating stores (from Amazon to Zazzle) and a percentage of what you spend will be donated to your cause at no cost to you.
  • Stay connected and Follow Kids & Art on Facebook, Twitter and Instagram to follow our journey towards EMPOWERMENT!

Facts about Pediatric Cancer Incidence and Mortality:

  • Each year around 13,500 children are diagnosed with cancer in the US, that’s more than a classroom of kids a day.
  • 35,000 children are currently in treatment for cancer.
  • On average a treatment for childhood cancer diagnosis is two years.
  • The average age of death for a child with cancer is 8, causing a child to lose 69 years of expected life.
  • Cancer kills more children than AIDs, asthma, diabetes, cystic fibrosis and congenital anomalies combined.
  • Cancer treatment can cause serious side effects that may last a lifetime
  • Research on the emotional impact of childhood cancer finds that parents and siblings report even greater long term emotional impacts than the diagnosed child.
  • The death of a child is one of the most traumatic events a family might face.
  • Families who have lost children are often financially and emotionally depleted.